100% Bebé
A brand and shop for the first choices.
100% Bebé has sold baby products since 2003. We created the identity, the shop and 100% Bebé OS, where the team runs a catalogue of nearly 6,000 items synced with Moloni, campaigns, the Clube Mimo and the Apoio 360 services.
- Client
- 100% Bebé
- Year
- 2026
- Industry
- Premium Puericulture
- Scope
- Brand Identity
- E-commerce
- Online
- 100bebe.com
01Identity
We drew the 100% Bebé identity by hand: the lettering, the pencil doodles and a palette of peach, lilac and yellow on brown. It opens with the line «Porque há 100 formas de crescer».
02The shop
Categories with filters, and product pages with variants, live stock and bundles that lower the price when the items go into the basket together.
03Clube Mimo
A points programme, the Miminhos, with an Apple Wallet card that updates itself after every purchase.
04A catalogue of 5,917 items
Every item arrives from Moloni. In 100% Bebé OS the team adds photos and a description, and an item only goes live once it is complete. Variants of the same model group themselves into families.
05The shop window
The team decides what shows first: collections in the navigation, and a highlighted row above each category grid, in the order they choose.
06Near the shop
When a customer with the Clube Mimo card comes near the shop in Estoril, they get a notice by Web Push or on the Apple Wallet pass. Campaigns set the struck-through price and the bundles without touching Moloni.
07Apoio 360
The services go beyond the shop: a Baby Planner with Isabel Costa de Sousa, 5D ultrasound sessions and showroom visits booked by day and time.
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