CHOQ

Website & E-commerce

Online shop for a Portuguese fashion brand, with the collection told as a lookbook, Society and the Vault.

2026

Street meets couture, in a shop that tells the brand.

CHOQ is Margarida Cabrita's label, where the street meets couture. We built the shop and the pages that tell the brand: the collection as a lookbook, Society and the Vault.

Client: CHOQ
Year: 2026
Industry: Premium Fashion
Scope: Website; E-commerce
Online: choq.pt

CHOQ homepage on desktop and mobile with the new arrivals

01Street meets couture

A shop that looks like a fashion magazine: full-bleed photography, a Bodoni title and video in the product grid.

CHOQ Opulent Metropolis collection page: Versailles meets New York

02Opulent Metropolis

The SS25 collection has its own page, with the moodboard of Versailles and New York and the sketches next to the finished pieces.

CHOQ lookbook with the six looks of the SS25 collection

03The lookbook

Six looks shot on the street, each with the pieces it is made of, ready to add to the basket.

CHOQ Society page and the Vault on mobile

04Society and the Vault

Society shows the faces of the brand on a horizontal scroll. The Vault is a classified archive, opened with a code, for early pieces.

CHOQ product page with sizes and the shop on mobile

05The shop behind it

Payment by card, MB WAY, Klarna or Amazon Pay, stock held during checkout, a free-shipping bar and an email that brings back abandoned baskets. The team runs products, orders and vouchers in its own back office.

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