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The six Forma characters, one per mood, in the brand's colours

Forma

Web Design & Development & UX/UI

Forma’s new visual identity across its website and interactive demonstrations.

2026

A new way into learning.

Forma is a Developh project in digital education. With its new visual identity, we designed and built its public website and interactive previews of learning pathways and a coding laboratory. The website brings the new lettering, symbol and lime colour into a learning experience still in development.

Client
Forma
Year
2026
Industry
Digital education
Scope
Web Design
Development
UX/UI
Online
learnforma.com↗
Forma wordmark in lime on dark, from the brand film

01The new identity in action

The new lettering and symbol frame Forma’s proposition. We translated the new identity into a responsive website that introduces the project, its people and the invitation to join the waiting list.

Forma learning area: courses on React, Figma and testing a business idea

02From website to experience

A conceptual preview of the learning pathways shows the direction of the platform in development. The website and the preview share the new visual language without presenting these pathways as finished courses.

Forma lab: a lesson where you change the component and see the result straight away

03Try it yourself

The React laboratory demonstration connects practical instructions, code and a live preview in the browser. It makes Forma’s learning-by-doing approach tangible while the wider platform is still being built.

Forma challenge: a multiple-choice question inside the lesson

04The challenge

Each lesson ends with a challenge: a question about the practice you just did, answered in the same screen, before the next chapter.

The six Forma characters, one per mood, drawn on the identity's geometry

05Six characters

Forma developed six characters on the symbol's original geometry, one per mood, to keep the learner company across the platform.

Forma on mobile: courses, the lab and the team area

06In your pocket

Courses, the laboratory and the team area work on the phone with the same language, so a lesson can start on the laptop and end on the train. Identity developed in partnership with Turma Creative.

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