A bold and immersive identity created for Xelf, a CS:GO skins platform with a mafia-inspired universe. Centered around a custom character, the Mafia Duck! The brand unfolds across a complete visual system: ranking progression, in-game assets, UI components, emotes, and marketing visuals. From slick gradient badges to pixel chat bubbles and social banners, every element reinforces a sense of attitude, power, and underground prestige. A project that blends gamification, personality, and design storytelling, crafted 100% in-house at Developh.