We created a complete visual identity from the ground up. This included a versatile logo system, a carefully defined color palette, and a typographic structure that balances clarity with personality. The owl became the brand's main symbol, conveying knowledge, guidance, and trust. We also developed 3D illustrations, playful yet professional iconography, and motion design guidelines.

The brand extended beyond digital into the physical study center. We applied the branding system throughout the space, creating an environment that reflects the Toma Nota identity. From signage to interior design elements, every detail was considered to reinforce the values of knowledge, focus, and support.

We built a website designed to convert visitors into enrolled students. The site clearly communicates Toma Nota's value proposition to both parents and students, with information about programs, methodology, and the team. A key feature is the integrated price simulator that allows families to understand costs transparently.