What does a brand identity include?

Strategy, symbol, logo versions, colours, typography and the guidelines that tie them together, applied wherever the brand will live. Primemetria came out with eight logo versions, four colours and Lenia Sans in 18 styles.

Do you do the brand and the website together?

Yes, and that is when a brand works hardest: Nautivent, Lumen Sal, Toma Nota and HomeValue came out with brand and website made by the same team.

How long does it take?

A brand identity takes 3 to 6 weeks. With a website, HomeValue went from the first conversation to brand and platform live in 6 weeks. A fixed price, never by the hour.

Lisboa, PT · Brand identity

Brand identity.

Real cases

Brand identities built to live on the website, on paper and on social media: symbol, colours, typography and the system that ties them together. We made them for Nautivent, Primemetria, Lumen Sal, Toma Nota and HomeValue.

8versions of the Primemetria logo, vertical and horizontal
16pages in the Lumen Sal booklet for investors
6weeks from the first conversation to the HomeValue brand and platform going live

Boat tours2023

Nautivent

Brand, photography and website for private boat trips in Cascais, with a guide to the town and booking requests.

Explore the case study

Accounting2026

Primemetria

Brand identity for a Lisbon accounting firm, built on a geometric P that stays open at one corner.

Real estate2025

Lumen Sal

Brand, booklet and website for a residence of 56 apartments in Santa Maria, on the island of Sal.

Education2025

Toma Nota

Identity and website for a study centre in Lisbon, with a price simulator and online enrolment.

Real estate2024

HomeValue

Website for a family property business with two doors: owners who want to sell and investors.

What we built, case by case.

Project	The brand	Where it lives
Nautivent	A sail symbol and a palette taken from the Cascais sea	Website, photography and reels shot on board
Primemetria	A geometric P and four colours, with purple carrying the brand on its own	Office, cards, screens and social media
Lumen Sal	A serif logo in sea green, sand and sun, with its own icon set	A 16-page investor booklet and a website in Portuguese and English
Toma Nota	An owl mascot, in warm yellow on dark brown	A website with a price simulator and online sign-up
HomeValue	One brand for two audiences: home sellers and investors	A website with the founder's video, live 6 weeks after the first conversation

Questions we get.

What does a brand identity include?: Strategy, symbol, logo versions, colours, typography and the guidelines that tie them together, applied wherever the brand will live. Primemetria came out with eight logo versions, four colours and Lenia Sans in 18 styles.
Do you do the brand and the website together?: Yes, and that is when a brand works hardest: Nautivent, Lumen Sal, Toma Nota and HomeValue came out with brand and website made by the same team.
How long does it take?: A brand identity takes 3 to 6 weeks. With a website, HomeValue went from the first conversation to brand and platform live in 6 weeks. A fixed price, never by the hour.

Updated 27 October 2026