Lumen Sal

Branding & Booklet & Website

Brand, booklet and website for a residence of 56 apartments in Santa Maria, on the island of Sal.

2025

A residential brand on Sal island.

Lumen Sal is a residence of T1 and T2 apartments 200 metres from the beach in Santa Maria, Cape Verde, sold to investors. We created the brand in sea and sand, a 16-page booklet and a website that qualifies interest before the first call.

Client: Lumen Sal
Year: 2025
Industry: Real Estate
Scope: Branding; Booklet; Website
Online: lumen.developh.co

Lumen Sal booklet: cover, Cape Verde, why invest and the residence, in the sea green palette

01A brand in sea and sand

A serif wordmark over a sea green, sand and sun palette, with its own set of icons for the amenities and the purchase steps.

Lumen Sal booklet: contents, kitchens and bathrooms, the padel court and the back cover

02The booklet

Sixteen pages in landscape to send to investors: the island, why invest, the location, the interiors, the floor plans and the purchase process.

Lumen Sal website opening on desktop and mobile, with the residence render

03The website

The site opens with the residence and a cinematic intro, in Portuguese and English.

Lumen Sal render gallery: the rooftop pool among the palms

04The renders

A full-screen gallery of the residence: the rooftop pool, the terraces and the interiors.

Lumen Sal amenities and the purchase process step by step

05From interest to purchase

Amenities, typologies and the purchase process step by step, from the reservation to the deed.

Lumen Sal brochure request form on desktop and the footer on mobile

06The brochure qualifies

To receive the brochure, the visitor leaves their details and interest, so the team calls people who have already read it.

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