Toma Nota is a new study center based in Lisbon, strategically located next to Colégio Pedro Arrupe. Developh was invited to create a complete visual identity that could reflect both the academic rigor and the approachable, modern spirit of the brand. Our branding work included the creation of a versatile logo system, a carefully defined color palette, and a typographic structure that balances clarity with personality. The owl, chosen as the brand’s main symbol, conveys knowledge, guidance, and trust - core values that resonate with students and parents alike. The brand universe was further expanded with 3D illustrations, playful yet professional iconography, and motion design guidelines, ensuring that Toma Nota can communicate across digital platforms with consistency and impact. This project represents our commitment to building identities that are not only visually striking but also strategically aligned with the client’s mission: helping students study with method, achieve results with confidence, and feel supported every step of the way.