©
2023
The Challenge
Building a complete digital presence from scratch in a trust-heavy industry where established players dominate.
Luso Impor came to us with nothing but expertise. No brand. No website. No social presence. They were starting from absolute zero in a highly competitive automotive import market dominated by established players with decades of trust and deep pockets. They needed everything: a brand that could command respect, a web presence that could actually convert, and a social strategy that could build credibility from day one.
Brand Identity
A comprehensive brand system designed to compete with established market players while standing out as a modern alternative.
We created a complete visual identity from the ground up. This was not just about a logo. We developed an entire brand system including color palettes, typography choices, imagery guidelines, and comprehensive brand documentation. The strategic challenge was clear. Position Luso Impor as a trustworthy alternative to established importers while maintaining a modern edge that would help them stand out.
Merch
Web Design & Conversion
Performance-optimized website designed specifically to turn paid traffic into qualified import leads.
We built a conversion-focused website optimized specifically for Google Ads performance from day one. The site showcases their current inventory with a seamless user journey from initial discovery through to qualified inquiry. We designed every element with conversion in mind, from strategic CTA placement to trust signals that significantly reduce friction in the decision-making process.
lusoimpor.com
Social Strategy
Building market trust and authority through strategic social presence and consistent content.
We launched and managed their social channels with a content strategy built specifically for credibility in a skeptical market. For an unknown brand entering a trust-heavy industry, social media became the proving ground. We created comprehensive visual templates and produced trust-building content that showcased actual inventory, successful imports, and satisfied customers.
@lusoimpor
The Results
From absolute zero to market competitor in 4 months with results that prove the investment.
The transformation speaks for itself. Luso Impor went from invisible to genuine market competitor in under 4 months. They achieved 40.9K visitors, 82.9K page views, an impressive 2-minute session duration, and a 25% bounce rate. These are metrics that demonstrate both discovery and engagement. Most importantly, they are now converting real importations and competing nationally.
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By the numbers
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