Lumen Sal
Brand, booklet and website for a residence of 56 apartments in Santa Maria, on the island of Sal.
Real estate.
Real cases
Brand, brochure and website to sell real estate to investors and owners, with interest qualified before the first call. We built Lumen Sal and HomeValue.
- 56one and two-bedroom apartments at the Lumen Sal residence, on Sal island
- 16pages in the Lumen Sal booklet, made to send to investors
- 6weeks from the first conversation to the HomeValue brand and website in production
What we built, case by case.
| Project | Who it speaks to | How it qualifies interest | We also built |
|---|---|---|---|
| Lumen Sal | Investors in a residence of 56 apartments 200 metres from the beach, in Portuguese and English | To get the brochure, visitors leave their details and interest, and the team calls people who have already read it | Brand, its own icon set, a 16-page booklet and a full-screen gallery of renders |
| HomeValue | Owners who want to sell and investors, each with their own way in | A three-step form: the property, where it is and how to get in touch, with how urgent the sale is | Brand and the sellers' page, which opens with a subtitled video of the founder |
Questions we get.
- Can the website qualify leads before the team calls?
- Yes. At Lumen Sal, anyone who wants the brochure leaves their details and interest, and the team calls people who have already read it. At HomeValue, the owner answers three questions about the property, and the request arrives by email with what the team needs to call back.
- Do you also do the brand and the sales materials?
- We do. For Lumen Sal we created the brand, an icon set for the amenities and the buying steps and a 16-page booklet to send to investors, covering the island, the location, the interiors, the floor plans and the buying process.
- Can one website speak to different audiences?
- It can, when each has its own way in. The HomeValue homepage splits people who want to sell a house from people who want to invest right at the start, and each path has its own promise and process.
- How long does it take and how is it priced?
- A focused website is ready in 4 to 8 weeks. Projects with a back office, an app or a store take longer, and the date is written into the proposal. The price is fixed upfront, never by the hour.